My professor keeps telling us to use "data monitor" to get demographic and psychographic research - how do I access this?


Answered By: Linda Kern
Last Updated: Dec 12, 2016     Views: 52


Datamonitor 360 rebranded itself last fall as MarketLine Advantage. You can find it by going to the Business LibGuide at and clicking on the gold Articles tab. MarketLine is top and center on the page.

You will be asked to log in with your 6 digit student ID number (the one you use for CampusWeb to register, get your grades, and pay your bills) and the first part of your email address (jdoe or jdoe3, for example).

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