Concepts covered may include:
Competition-based pricing, demand-based pricing, new product pricing, and/or product-line pricing.
Be sure to look at pricing objectives and strategies.
Is the brand’s pricing is in line with the competition or not?
Discuss the ramifications of using a higher or lower price—versus the competition--for your brand.
Answered By: Micki Waldrop Last Updated: Feb 28, 2018 Views: 6
Thank you for your request.
I am unable to find information about Apple's particular pricing strategy in our subscribed databases. However, they are know to use price skimming - also called asymmetrical pricing structure.
Using the terms price skimming AND apple I was led to 1 articles that might be useful to you:
Unfortunately we do not have ready access to this article, but you can request it through interlibrary loan.
Good luck with your research.