i need a scholarly based site for swot analysis on ford motor company and gm what is a good source


Answered By: Kimberly Boyd
Last Updated: Jan 30, 2017     Views: 55


First, go to the library libguide for business administration at  Choose the articles tab.  This will bring up a list of databases that will be helpful when researching business topics.  Choose the database MarketLine Advantage which has company intelligence information including SWOT analysis.  You will be asked to log in using your six digit student ID number and the first part of your Brenau email address.  After you have logged in type the words Ford Motor Company into the search bar and hit enter.  On the results page, scroll down past the Industry results to the Company results.  Choose Ford Motor Company, United States.  Scroll down the page until you see SWOT Analysis in the right hand tool bar.  Choose SWOT analysis and you will have scholary based information on your company.  Repeat this for General Motors.

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