Answered By: Linda Kern Last Updated: Dec 12, 2016 Views: 6
I suggest you begin your research in the Business LibGuide. Choose the Articles tab to find a list of business databases. Log in to the first database, ABI/Inform Complete.
You will be asked for your six digit student ID and the first part of your Brenau email address. Next, limit your search by clicking on the full text box. Enter your search terms. I chose to use the search terms Delta Airlines AND social responsibility. Searching Delta Airlines AND corporate responsibility is also a good option. Be sure to include the word AND to connect the keywords in your search. Use the left side toolbar to limit the dates to the last 5-6 years. You will find several articles on the topic.
One of the articles mentioned that Delta was one of Fortune Magazines top 50 most admired companies. For details, I Googled Fortune's report. Social responsibility is one of the components.
The problem with MARTA is that it isn't a company. MARTA is a public authority. You won't find this kind of information about it. To find another company to compare, it may be helpful to start with a survey. CR Magazine, the publication of the Corporate Responsibility Officers Association, engages a third party research firm to compile an annual list of the 100 Best Corporate Citizens. Companies are ranked on environment, climate change, human rights, employee relations, corporate governance, philanthropy, and finance. You could choose a company that ranks highly in one category and a second company that ranks very low in that category, but high in another. This would provide a contrast in approaches to CSR.
If you still have problems after choosing a second company, let us know and we'll help you to dig deeper.