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It is a true or false question regarding if a firm can produce a low-cost and highly differentiated product and providing reasoning to support

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It is a true or false question regarding if a firm can produce a low-cost and highly differentiated product and providing reasoning to support belief chosen.
I am of belief the statement is false but need help on best way to search in support of this.

Answered By: Linda Kern
Last Updated: Dec 12, 2016     Views: 9

Hello,

It took me a while to identify the best combination of search terms, but I have something that will work well. Click to the Business LibGuide. Once there, click on the gold Articles tab. The three best databases to search are ABI/Inform Complete and ScienceDirect. I searched each with the term "cost leadership" AND differentiation AND Porter. Use the exact phrasing I used here - the quotation marks and the ANDs are important to get relevant results with minimal clutter. You will find articles such as the, and more.

ABI/Inform Complete

Tansey, P., Spillane, J. P., & Meng, X. (2014). Linking response strategies adopted by construction firms during the 2007 economic recession to Porter's generic strategies. Construction Management and Economics, 32(7-8), 705. doi:10.1080/01446193.2014.933856

Parnell, J. A. (2011). Strategic capabilities, competitive strategy, and performance among retailers in Argentina, Peru and the United States. Management Decision, 49(1), 139-155. doi10.1108/00251741111094482

ScienceDirect

Hansen, E., Nybakk, E., & Panwar, R. (2015). Pure versus hybrid competitive strategies in the forest sector: Performance implications. Forest Policy & Economics, 54, 51-57. doi:10.1016/j.forpol.2015.02.001

Rahman, N. A. A., & Ramli, A. (2014). Entrepreneurship management, competitive advantage and firm performances in the craft industry: Concepts and framework. Procedia - Social And Behavioral Sciences, 145, 129-137. doi:10.1016/j.sbspro.2014.06.019

When searching Science Direct, notice the little box grids to the right of the title. The green ones and the orange ones are full text; the black ones aren't.

Thanks for asking a librarian.

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