Answered By: Kimberly Boyd Last Updated: Jan 04, 2017 Views: 14
I would start by going to the business administration libguide at libguides.brenau.edu/business. Next choose the Business-Articles tab. Click on ABI/Inform and enter your six digit student ID and the first part of your Brenau email address. Limit your search by clicking on the full-text box below the search box. I chose to use search terms such as Value of Customer Retention and Customer Retention AND Marketing. I also got good results with Retaining Customers and Building Relationships AND Existing Customers.