Answered By: Kimberly Boyd Last Updated: Jan 30, 2017 Views: 72
If this assignment is for AS111, the assignment was clarified to ask for a reliable website, not a scholarly one. Scholarly and reliable are two different ideas.
A source that is scholarly will be reliable. Scholarly sources are (as you know from our video at http://www.screencast.com/t/9F6j6Qv89e !) are evaluated based on the credentials of the author, the intended audience, the level of vocabulary used, the amount of background knowledge needed to understand the content, and the presence of references. Therefore a scholarly web site would be written by PhDs, Masters, or other researchers for PhDs, Masters, or other researchers, using a college level vocabulary. It would require an advanced understanding of the subject to comprehend the information, and it would include references.
There are relatively few scholarly web sites that do not use journal articles or book chapters as their content. Given the extreme rarity of true scholarly web sites (scholarly content formatted originally as an informative web site), I suggest you search for scholarly books and journal articles or search for a reliable web site.
To find a reliable web site about purchasing a franchise, I suggest you begin at http://www.business.ftc.gov/documents/inv05-buying-franchise-consumer-guide, and explore some of the information listed there. A gevernmental website is an example of a very reliable website.