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I am looking for industry averages for radio, television, consumer electronics, and music stores. The number for this is 443112. I cannot find

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I am looking for industry averages for radio, television, consumer electronics, and music stores. The number for this is 443112. I cannot find it anywhere and I don't know where to look. I also need the airline average and an average for CVS-Caremark. Please help!!

Answered By: Linda Kern
Last Updated: Dec 12, 2016     Views: 171

Hello,

This has taken some time! First, the NAICS code you're using is from the 2007 codes. The 2012 version, which the industry reports will relate to, has changed the industry to 443142, Electronics Stores. You can see the full description here. The main difference seems to be the inclusion of computer retailers in the 2012 version.

The Business LibGuide links you to the top three databases for finding this information, MarketLine Advantage, ABI/Inform Complete, and Business Source Complete. Checking all three, the best source for your topic seems to be MarketLine. Link to the Business LibGuide, click on the Articles tab, and link to MarketLine Advantage.

Based on your topic description, I began my search with consumer electronics stores. I dropped down All Research and searched Industries. Once I had results, using the right side toolbar, I limited by Industry to Consumer Packaged Goods, then by Industry again to Other Consumer Products, and then again by Electronic Consumer Goods. Next I limited by Geography to North America. I realize all of the drilling down can be a pain, but it's really the best way to run the search because different databases label industries differently. Narrowed down like this, it's easy to locate the report on United States - Consumer Electronics. The industry covers CD Players, DVD Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. Games consoles segment includes both home use and portable consoles." With the exclusion of gaming consoles, it seems to be the closest to your original NAICS category.

For airlines, I clicked on MarketLine Advantage to go back to the search page and searched airlines and dropped down All Research and searched Industries. Once I had results, I could see that North America had only 37 results, so I skipped any further industry clicking and I limited by Geography to North America. United States - airlines will probably be the first result.

I'm assuming that you want a company report rather than industry information on CVS-Caremark since you listed the company.  I returned to the search page and searched CVS-Caremark, and dropped down All Research and searched Companies.  CVS Health Corporation, formerly known as CVS Caremark Corporation, is the first result. If you want industry information, scroll down the results page and under Industries, limit to Pharmaceuticals and Healthcare.

That's a lot of research for one weekend!

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